Today, Starbucks is taking another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food by simply using their voice for delivery within thirty minutes. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks usually the one-year anniversary of starbucks hours and Alibaba’s strategic partnership which advances the New Retail infrastructure and digital power in China – one of many fastest-growing markets on the planet for coffee consumption. The announcement also builds on several significant collaborations in between the two firms that enable a seamless Starbucks Experience for Chinese customers, like establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to provide our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the creation of Tmall Genie. “Earlier this coming year, we launched food order and delivery service through Ele.me responding to our own users’ needs for on-demand local services. We’re excited introducing an even more different and enriched experience on our platform through Starbucks voice ordering and provide a direct advantage to Chinese consumers inside their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, vice president and general manager, Digital Ventures, Starbucks China. “We are centered on making sure Starbucks voice ordering is definitely personal, so we look forward to offering our customers more convenient moments and new possibilities to engage with Starbucks on one integrated platform as they move through the entire day.”
Through Alibaba’s Tmall Genie, customers place an order utilizing their voice and can track their order in real-time in the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members should be able to receive personalized recommendations when utilizing voice commands to put orders that are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another added benefit, Starbucks fans in China can vchdcq tune in to the newest Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand our prime-quality Starbucks Delivers experience which is consistent with all the Starbucks standards, including specially-designed splash-proof lids for hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to make sure orders get through to the optimal temperature for enjoyment.
An exclusive Starbucks-themed Tmall Genie can be obtained through the Starbucks virtual store in China, which unifies is starbucks open today offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.